ON – Field Services…

  1. Scope
  2.      Consumer, Youth, Children and Kids
  3.      Employees / Trade / Business & industrial
  4. Quantitative
  5.      Face to Face / Telephonic / Online / Offline
  6. Qualitative
  7.      Only Recruitments with / without arrangements
  8.      Full end – to – end qualitative – FGDs / Dis
  9. Specialty Data Collection
  10.      Mystery Audit / Observation
  11. Place of Interview
  12.      CLT / Street Intercept / In-home / On-site
  13. Other
  14.      Consumer Visits
  15.      Panel Development
  16.      Moderation
  17.      Simultaneous Translation
  18.      Audio / Video Recording
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ON – Field Services Cntd…

  1. Qualitative Research – Helps to obtain broad qualitative understanding of factors of interest
  2. Quantitative Research – Helps to quantify the data and generalize the result
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