Sample Case Studies… Government

The team at Bright Future has a rich and diverse experience of conducting numerous MS studies across the MENA. Some examples as follows…….

CRA is being done on behalf of telecom regulator in Qatar to understand the satisfaction of consumers with various telecom services. The purpose of the study is to understand the customer satisfaction with different telecom products including mobile and fixed services – Both Data and Voice/S.S 2300 for 2 quarters.

MOTC is being done on behalf of Ministry of Transport and Communications about people’s usage and access of Information and Communication Technologies – devices and services /S.S 2500 one time .

Ooredoo, the telecom service provider in Qatar, has been offering telecommunication services to the citizens and residents of Qatar. With the current market developing to meet new challenges, there is a need to generate a wealth of comprehensive information about the demographic details, values and beliefs, needs and attitudes, lifestyle, media habits, brands and services they use, decision making process etc, of the customer.Ooredoo would like to Deep-dive into the daily routine of the customers, understanding their habits and finding cues within the daily routine to explore opportunities to push our products and services /S.S 5500 one time ..

Quantitative exercise in main cities covering main petrol stations – Understanding and exploring consumers’ ‘re-fuelling’ needs at the petrol stations, concept testing of convenience store at petrol stations – SS 1200

Quantitative exercise in main cities covering main petrol stations – Understanding and exploring consumers’ ‘re-fuelling’ needs at the petrol stations, concept testing of convenience store at petrol stations /S.S 1500 one time

Consumer satisfaction assessment for a leading Qpost

(MS, Branches observation, exit interviews) S.S 1000 one time