Sample Case Studies… Others

Mystery shopper exercise across 35 stores, for a top Mobile Phone brand to understand sales behavior and pricing.

User/ shopper experience assessment exercise for a leading mobile handset brand (Shop- alones , exits) Telecom (100 per month)

Landmark Group (CenterPoint)– MS audits across all fashion and household stores across QATAR.

Mc Donald’s & KFC - Mystery survey of service quality.

QNB – Evaluation of relationship Managers / S.S200 per month

Mystery shopper exercise across 75 pharmacy Determine the level of recommendation for different OTC brands by Pharmacists for Oral Care and OTC medicines for Oral care/ Wound care/ Feminine Care

Mystery shopping exercise to understand and assess specific aspect of service for a leading bank.

Concept testing and assessment exercise for a leading Sharia complaint bank.

Usage and attitudes study to understand existing habits and practices with regards to retail bank.

Concept/ advertising testing (for a new investment product) exercise for one of the leading Islamic bank.

Quantitative exercise to understand the smoking habits in Qatar – incidence of smoking, purchase and smoking habits of consumers who smoke factory manufactured cigarettes / total sample 4500

Segmentation, IIIicit trade study (Pack swap & Pack collection), Product tests / total sample 1500

Automotive being a dynamic industry with an intense competition, it is must for brand to monitor the prices that its dealer's are offering to its customers as well as what the competition brand is offering. This information helps to be competitively priced in the market and thus increases the probability of increasing sales . We have specified exact Model, Engine & Trims, we need and get prices only for these.

Advertisement assessment exercise for one of the leading German automobile brands – SS 880 for 48 month.

Automotive (150 per Month)

Evaluation of petrol station based on type services such as maintenance, change oil, buying some product inside the convenience store.

Segmentation, IIIicit trade study (Pack swap & Pack collection), Product tests / total sample 1700

Study on understanding effects of merchandising material and brand perceptions (Retail).

Usage & Attitude study of one of the largest Milk Powder brands : Large qualitative exercise – 10 focus groups and 10 ethnography sessions, conducted across Qatar – consumer understanding and new package testing / development.

Exploratory research to understand snacking habits and practices for one of the leading FMCG brands wishing to expand its presence in Qatar (6 fgds/ 400 ints.)

U&A study with concept testing for one of the leading detergent brands (8 fgds).

Packing test for a leading milk powder brand (8 focus groups)

B2B – to understand demand and supply and market dynamics of the dairy, fruits, and vegetables market in Qatar to finalize client entry strategy into the market / SS 300.

Brand awareness study to gauge awareness of one of leading Turkey brands of clothing / SS 400